Bristol to re-brand?

Moderator: Puja

twitchy
Posts: 3280
Joined: Fri Feb 12, 2016 9:04 am

Re: Bristol to re-brand?

Post by twitchy »

jimKRFC wrote:Exeter atheletic also registered, I guess "Chiefs" might be a bit of a touchy one over there.

They seem to have changed the name but kept the branding symbol of the guy with the head dress (which it was never even meant to refer to anyway according to this interview):


"There was a team secretary who would pick up the phone but that was about all. In fact in my very early days with the club, postcards were sent to tell you when, where and in which team you were playing. Now people say “Why are we called the Exeter Chiefs?” It’s because on those selection cards was ‘Chiefs XV’ - not ‘1st XV’! So, when the rugby club was re-branded that’s where “Chiefs” came from"

"Chief" as in "boss" I suppose.
User avatar
Mellsblue
Posts: 14561
Joined: Thu Feb 11, 2016 7:58 am

Re: Bristol to re-brand?

Post by Mellsblue »

Looks like I’ll have to stop my search for evidence of a Native American camp in Devon. What a waste of my time.
twitchy
Posts: 3280
Joined: Fri Feb 12, 2016 9:04 am

Re: Bristol to re-brand?

Post by twitchy »

If the pirates didn't want it there has to be loads of mileage out of tintagel/King Arthur/Knights of the round table nonsense (which is obviously cornish but as shown who gives a fuck about geography eh).

I think a simple Exeter RFC is way more classy anyway, down with silly marketing gimmicks.
User avatar
Oakboy
Posts: 6370
Joined: Wed Feb 10, 2016 9:42 am

Re: Bristol to re-brand?

Post by Oakboy »

twitchy wrote:I honestly hate all the american style branding. So cheesy and un authentic. What the fuck has a bear got to do with bristol or what ever. Do they really think english crowds will suddenly decide to go and watch a game of rugby because of this?

Agreed. I lost all interest in SH rugby once it was only nicknames. Now, I can't even say which country some of their sides are from, never mind the cities.

In a twisted way, I suppose if this nonsense carries on to its (il)logical conclusion, regional rugby in England has more chance.
User avatar
Stom
Posts: 5839
Joined: Wed Feb 10, 2016 10:57 am

Re: Bristol to re-brand?

Post by Stom »

Oakboy wrote:
twitchy wrote:I honestly hate all the american style branding. So cheesy and un authentic. What the fuck has a bear got to do with bristol or what ever. Do they really think english crowds will suddenly decide to go and watch a game of rugby because of this?

Agreed. I lost all interest in SH rugby once it was only nicknames. Now, I can't even say which country some of their sides are from, never mind the cities.

In a twisted way, I suppose if this nonsense carries on to its (il)logical conclusion, regional rugby in England has more chance.
Indeed. I can tell you where the Crusaders are from, and the Blues, plus Melbourne Rebels and that's it. No idea on the others.
zer0
Posts: 938
Joined: Tue Feb 09, 2016 8:11 pm

Re: Bristol to re-brand?

Post by zer0 »

TBF the old NZ regional monikers alone would only tell you which cities the Auckland Blues and Wellington Hurricanes represented (or half-represented, in the Blues case). The monikers of the Waikato (Chiefs), Canterbury (Crusaders) and Otago (Highlanders) are only the names of provinces, not cities.
User avatar
Stom
Posts: 5839
Joined: Wed Feb 10, 2016 10:57 am

Re: Bristol to re-brand?

Post by Stom »

zer0 wrote:TBF the old NZ regional monikers alone would only tell you which cities the Auckland Blues and Wellington Hurricanes represented (or half-represented, in the Blues case). The monikers of the Waikato (Chiefs), Canterbury (Crusaders) and Otago (Highlanders) are only the names of provinces, not cities.
That's still something, and NZ is not a big place. Those counties are not giant places. It's still an important identifier. It makes them feel real.
zer0
Posts: 938
Joined: Tue Feb 09, 2016 8:11 pm

Re: Bristol to re-brand?

Post by zer0 »

That's true. But the identifiers were removed because of NZ provincial rugby politics. I'm not sure how well it would go down if they tried to reinstate them.

In England's case (and assuming I understand the situation correctly), unless you're moving towards regionalised sides which are aggregates of existing teams -- as NZ did -- then I doubt you would encounter these problems, and each side could still have a geographic identifier to go along with whatever noun gets tacked onto it.

I'm also pretty sure each of the Australian SR sides are still identified by their state, or city in Melbourne's case.
User avatar
Puja
Posts: 17688
Joined: Tue Feb 09, 2016 9:16 pm

Re: Bristol to re-brand?

Post by Puja »

jimKRFC wrote:Exeter atheletic also registered, I guess "Chiefs" might be a bit of a touchy one over there.
Hopefully that's actually going to happen, although I doubt it - too profitable. I doubt the American sponsors care too much about it (the country that still has a sports team called "Redskins"!), but I've never been comfortable with the Exeter branding. No problem with the name, but the feathers, the war paint, the "Tomahawk chop", the inflatable weaponry, the egregiously racist mascot with the oversized nose and melange of stereotypes - it is terrible if you step back to look at it. Just because no Native Americans are ever likely to hear of Exeter and thus complain, it doesn't make it okay.

Puja
Backist Monk
Raggs
Posts: 3304
Joined: Sun Mar 12, 2017 11:17 am

Re: Bristol to re-brand?

Post by Raggs »

So... http://www.bristolbears.co.uk/ is the gay group's website, and this is the new video released by Bristol: https://www.bristolrugby.co.uk/news/clu ... tol-bears/

The differences are obvious, one features a group of burly men in a darkened room, with tight clothing on, the other features... well, pretty much the same.
User avatar
Mellsblue
Posts: 14561
Joined: Thu Feb 11, 2016 7:58 am

Re: Bristol to re-brand?

Post by Mellsblue »

Blimey, let's hope Solomon's is injured for Bristol v Sale next season.
fivepointer
Posts: 5893
Joined: Wed Feb 10, 2016 3:42 pm

Re: Bristol to re-brand?

Post by fivepointer »

Lansdown pretty bullish about the clubs ambitions.

"In order to achieve success and to meet the demands of this highly competitive environment, we must be bold in our thinking. We must shake up the established status quo. We cannot afford to tread water and wonder ‘what if?’.

https://www.bristolrugby.co.uk/news/we- ... -lansdown/
jimKRFC
Posts: 1080
Joined: Wed Feb 10, 2016 4:42 pm

Re: Bristol to re-brand?

Post by jimKRFC »

Could be worse we're not going bust again.... it is quite naff though, but struggle to think of anything not naff either.

Those that go will stick to Bristol, stay up it won't matter, and go down and it'll be bottom of the list of worries.....

Watching out for Glaws and Exe now though.
Peej
Posts: 1756
Joined: Fri Feb 12, 2016 12:01 pm

Re: Bristol to re-brand?

Post by Peej »

fivepointer wrote:Lansdown pretty bullish about the clubs ambitions.

"In order to achieve success and to meet the demands of this highly competitive environment, we must be bold in our thinking. We must shake up the established status quo. We cannot afford to tread water and wonder ‘what if?’.

https://www.bristolrugby.co.uk/news/we- ... -lansdown/
He seems aware at least that this might be a polar-ising position to take.
User avatar
Puja
Posts: 17688
Joined: Tue Feb 09, 2016 9:16 pm

Re: Bristol to re-brand?

Post by Puja »

fivepointer wrote:Lansdown pretty bullish about the clubs ambitions.

"In order to achieve success and to meet the demands of this highly competitive environment, we must be bold in our thinking. We must shake up the established status quo. We cannot afford to tread water and wonder ‘what if?’.

https://www.bristolrugby.co.uk/news/we- ... -lansdown/
I am amazed that anyone thinks they might be looking back on their career and wondering "What if we had added the word Bear to our company name?"

Puja
Backist Monk
Banquo
Posts: 19131
Joined: Tue Feb 09, 2016 7:52 pm

Re: Bristol to re-brand?

Post by Banquo »

Puja wrote:
fivepointer wrote:Lansdown pretty bullish about the clubs ambitions.

"In order to achieve success and to meet the demands of this highly competitive environment, we must be bold in our thinking. We must shake up the established status quo. We cannot afford to tread water and wonder ‘what if?’.

https://www.bristolrugby.co.uk/news/we- ... -lansdown/
I am amazed that anyone thinks they might be looking back on their career and wondering "What if we had added the word Bear to our company name?"

Puja
Its been Bruin for a while....
francoisfou
Posts: 2511
Joined: Wed Feb 10, 2016 7:01 pm
Location: Haute-Garonne

Re: Bristol to re-brand?

Post by francoisfou »

Banquo wrote:
Puja wrote:
fivepointer wrote:Lansdown pretty bullish about the clubs ambitions.

"In order to achieve success and to meet the demands of this highly competitive environment, we must be bold in our thinking. We must shake up the established status quo. We cannot afford to tread water and wonder ‘what if?’.

https://www.bristolrugby.co.uk/news/we- ... -lansdown/
I am amazed that anyone thinks they might be looking back on their career and wondering "What if we had added the word Bear to our company name?"

Puja
Its been Bruin for a while....
Pooh !
Digby
Posts: 13436
Joined: Fri Feb 12, 2016 11:17 am

Re: Bristol to re-brand?

Post by Digby »

This could be something of a boo boo
User avatar
Oakboy
Posts: 6370
Joined: Wed Feb 10, 2016 9:42 am

Re: Bristol to re-brand?

Post by Oakboy »

Digby wrote:This could be something of a boo boo
User avatar
Puja
Posts: 17688
Joined: Tue Feb 09, 2016 9:16 pm

Re: Bristol to re-brand?

Post by Puja »

You think we're bad - I'm just imagining tabloid headline writers licking their lips. A story about padding failure at Ashton Gate could end up with "Bears barely bear bare bars!"

Puja
Backist Monk
User avatar
Which Tyler
Posts: 9156
Joined: Tue Feb 09, 2016 8:43 pm
Location: Tewkesbury
Contact:

Re: Bristol to re-brand?

Post by Which Tyler »

I'm really not a fan of these rebrands, but then Ex should never have the racist route with theirs, but then not seems they're changing the name, but keeping the racism, which is... Odd.

I have to say, if I were Lansdowne, and looking to rebrand, if have gone with blues. Perfectly acceptable rugby name, part of Bristol RFC's colour scheme, and could play the history angle of Bristol Blue Glassware. Just as alliterative as Bears, but with added historically connotations to both the club and the city.
Digby
Posts: 13436
Joined: Fri Feb 12, 2016 11:17 am

Re: Bristol to re-brand?

Post by Digby »

Maybe Bristol was once famed for its bear baiting
User avatar
Which Tyler
Posts: 9156
Joined: Tue Feb 09, 2016 8:43 pm
Location: Tewkesbury
Contact:

Re: Bristol to re-brand?

Post by Which Tyler »

Digby wrote:Maybe Bristol was once famed for its bear baiting
Yeah, but homophobia has been frowned upon for a good few years now
Scrumhead
Posts: 5983
Joined: Sun Jul 03, 2016 10:33 am

Re: Bristol to re-brand?

Post by Scrumhead »

Rumours that Gloucester are re-branding to Gloucester Lions too.
twitchy
Posts: 3280
Joined: Fri Feb 12, 2016 9:04 am

Re: Bristol to re-brand?

Post by twitchy »

Scrumhead wrote:Rumours that Gloucester are re-branding to Gloucester Lions too.
So dumb.
Post Reply