Amusingly they're offering to pay to replace any tattoos that fans have of the old logo: https://www.bbc.co.uk/sport/rugby-union/44148240
I don't actively hate that logo, although I'm worried it's paving the way for the inevitable "Gloucester Lions" rebranding.
Puja
New Gloucester logo
Moderator: Puja
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Stom
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Re: New Gloucester logo
You mean Glos' new logo, the Leicester Tigers logo?
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Puja
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Re: New Gloucester logo
You mean Leicester's logo, a palette-swapped Thundercats badge?Stom wrote:You mean Glos' new logo, the Leicester Tigers logo?
Puja
Backist Monk
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Lizard
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Re: New Gloucester logo
You mean the UKIP logo crossed with the Morcambe FC logo?
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Gloskarlos
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Re: New Gloucester logo
There will be no re-branding, we stay as Gloucester Rugby.
There's a load from Vaughan about the Lion, if you can be @rsed to read about it. I'm quite happy with it in all honesty, the Glos crest has always had a lion on it - Tigers are exactly that, tigers, and its still cherry and white.
New kit looks great too.
Future of Glos Rugby looks OK to me.
There's a load from Vaughan about the Lion, if you can be @rsed to read about it. I'm quite happy with it in all honesty, the Glos crest has always had a lion on it - Tigers are exactly that, tigers, and its still cherry and white.
New kit looks great too.
Future of Glos Rugby looks OK to me.
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Gloskarlos
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Re: New Gloucester logo
Vaughan says:-
“Most badges have an animal, whether it’s a tiger, a lion, a falcon, a wasp or whatever it might be,” said chief executive Stephen Vaughan.
“In the eye of the beholder, it might look like another badge. That’s fine.
“What we couldn’t do was to not have the badge that we wanted because it might look a little bit similar to another badge somewhere down the line.
“Everything we’ve done is about Gloucester Rugby. If you use Leicester as an example, ours is cherry and white and theirs isn’t, ours says Gloucester Rugby, clearly theirs doesn’t, ours has got a lion, theirs has got a tiger, different years formed.
“Yes, there will be resemblances with other badges but we’re very clear that’s a Gloucester Rugby logo and it can’t be disputed, it doesn’t look like anything else and you can tell immediately what it is.”
Gloucester previously changed the badge in 2005 but decided it was no longer fit for purpose and the new one is part of the club’s rebranding with a new kit also launched.
“We appreciate we’ll divide opinion but we’ve got to make some brave decisions and we believe it’s absolutely right for the future proofing of the club,” said Vaughan.
“The old badge just sat amongst another thousand badges that looked very similar. It was a kind of hybrid halfway house between the old city crest with a few rugby references on there and we don’t think it did the job.
“We’ve kept the lion on there, which we’re very proud of, which has been on the crest for 140 years, we’ve got the Gloucester Rugby name on their very loud and proud, much more prominent than what it was previously, cherry and white which is the club colours, it’s on an old shield which is representing the old Gloucester crest.
“It unifies with the 1873 there, to pull out all the things that are Gloucester Rugby and looking at it, it’s very fresh, very modern, very forward-thinking but there’s nobody who could look at that badge and instantly not know it's Gloucester Rugby because it’s shouting it at you.”
“Most badges have an animal, whether it’s a tiger, a lion, a falcon, a wasp or whatever it might be,” said chief executive Stephen Vaughan.
“In the eye of the beholder, it might look like another badge. That’s fine.
“What we couldn’t do was to not have the badge that we wanted because it might look a little bit similar to another badge somewhere down the line.
“Everything we’ve done is about Gloucester Rugby. If you use Leicester as an example, ours is cherry and white and theirs isn’t, ours says Gloucester Rugby, clearly theirs doesn’t, ours has got a lion, theirs has got a tiger, different years formed.
“Yes, there will be resemblances with other badges but we’re very clear that’s a Gloucester Rugby logo and it can’t be disputed, it doesn’t look like anything else and you can tell immediately what it is.”
Gloucester previously changed the badge in 2005 but decided it was no longer fit for purpose and the new one is part of the club’s rebranding with a new kit also launched.
“We appreciate we’ll divide opinion but we’ve got to make some brave decisions and we believe it’s absolutely right for the future proofing of the club,” said Vaughan.
“The old badge just sat amongst another thousand badges that looked very similar. It was a kind of hybrid halfway house between the old city crest with a few rugby references on there and we don’t think it did the job.
“We’ve kept the lion on there, which we’re very proud of, which has been on the crest for 140 years, we’ve got the Gloucester Rugby name on their very loud and proud, much more prominent than what it was previously, cherry and white which is the club colours, it’s on an old shield which is representing the old Gloucester crest.
“It unifies with the 1873 there, to pull out all the things that are Gloucester Rugby and looking at it, it’s very fresh, very modern, very forward-thinking but there’s nobody who could look at that badge and instantly not know it's Gloucester Rugby because it’s shouting it at you.”