How to engender loyalty!
Posted: Tue Apr 17, 2018 7:59 am
Is there another Premiership Club that treats its loyal season ticket holders as badly as Saracens?
My wife and I are season ticket holders for seats in East Stand at Allianz Park midway between the 22 and the try line. These have designated Silver since the move but from next season we have just been informed that 25% of seats, including ours, are being upgraded from Silver to Gold and Gold to Platinum.
I’m 82 and my wife just a few years younger so we get a concession in Silver. There is no concession in Gold or Platinum.
The effects:
• cost in 2017 of two concession Silver tickets was about £350 each;
• in 2018 two ticket for the very same seats will cost £400 each (a special reduction for one year only)
• in 2019 two tickets for the very same seats will cost £700 plus inflation (100% increase in two years)
We’re living on pensions. Next year we would be paying £1400 pounds for two far from optimum view tickets plus travelling costs of just under £400. Not surprisingly we have just indicated to the Saracens management we will not be renewing our season tickets and, sadly, will cease to be loyal supporters of Saracens. The players are excellent – the Saracens management is certainly NOT!
Incidentally the Management almost certainly all have Platinum seats that are not being upgraded.
My wife and I are season ticket holders for seats in East Stand at Allianz Park midway between the 22 and the try line. These have designated Silver since the move but from next season we have just been informed that 25% of seats, including ours, are being upgraded from Silver to Gold and Gold to Platinum.
I’m 82 and my wife just a few years younger so we get a concession in Silver. There is no concession in Gold or Platinum.
The effects:
• cost in 2017 of two concession Silver tickets was about £350 each;
• in 2018 two ticket for the very same seats will cost £400 each (a special reduction for one year only)
• in 2019 two tickets for the very same seats will cost £700 plus inflation (100% increase in two years)
We’re living on pensions. Next year we would be paying £1400 pounds for two far from optimum view tickets plus travelling costs of just under £400. Not surprisingly we have just indicated to the Saracens management we will not be renewing our season tickets and, sadly, will cease to be loyal supporters of Saracens. The players are excellent – the Saracens management is certainly NOT!
Incidentally the Management almost certainly all have Platinum seats that are not being upgraded.