New league set up to bridge the gap between domestic and international matches. Scottish teams will be aligned to Edinburgh and Glasgow while the Irish will be more regional with less of a distinct home and the Welsh offer feels a bit newer and more distinct.
Feels like a good initiative to finally have something. Very necessary with the English league showing signs of establishing itself. But is it better to set up on current structures (doubling down on branding and assume there are economies of scale) rather than setting up something new (risk it gets stuck as permanently behind and added on to the men's teams)?
Celtic Challenge
Moderator: OptimisticJock
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septic 9
- Posts: 1334
- Joined: Fri Sep 27, 2019 9:19 am
Re: Celtic Challenge
its absolutely the right decision to make the link to the men's pro teams. Creating a brand from zero is a very difficult thing. Existing brands are known. Its also how we see the women's teams in England set up, and the very successful women's football teams down thereswitchskier wrote: ↑Wed Dec 06, 2023 12:08 am New league set up to bridge the gap between domestic and international matches. Scottish teams will be aligned to Edinburgh and Glasgow while the Irish will be more regional with less of a distinct home and the Welsh offer feels a bit newer and more distinct.
Feels like a good initiative to finally have something. Very necessary with the English league showing signs of establishing itself. But is it better to set up on current structures (doubling down on branding and assume there are economies of scale) rather than setting up something new (risk it gets stuck as permanently behind and added on to the men's teams)?
On a personal note I think the names given to one of the Irish teams is just a wee bit demeaning